Reach that moves with the city.
Billboards wait for traffic. Passby cars are in it. Put your creative on the doors of commuters, ride-hailing and delivery drivers in București, Cluj-Napoca and Brașov, then watch reach accumulate street by street.
Every active car on a map, updated as it drives.
Impressions from logged kilometres and traffic counts, per street and hour.
Daily breakdowns, zone heat, driver counts and creative photos.
CSV and PDF, ready for the deck.
Size a flight in thirty seconds.
Move the sliders. Prices include print, kits, driver payouts and reporting. Minimum flight: 10 cars for 4 weeks.
Estimates in lei excluding VAT, with the euro equivalent at today's desk rate. Not quotes: final pricing depends on creative, zones and driver supply.
Draw the zone. We fill it with cars.
Search an address, set a radius, or draw the exact area. Drivers whose daily routes fall inside get priority, and kilometres inside the zone earn the bonus rate, so the fleet leans in. Add as many zones as you need.
Search an address, or click the map to drop a pin.
Zones are attached to your proposal request. Map data © OpenStreetMap contributors.
Same budget. What does each channel actually buy?
Your estimate above, spent on Meta, Google, YouTube, billboards or radio, at typical Romanian rates. Passby impressions are full-size, at street level, and nobody can scroll past a car.
It can't be skipped
No ad blocker, no skip button, no "sponsored" label. The graphic is on a car in the lane next to you.
It goes where people are
Commuters, delivery and ride-hailing drivers cover the busiest corridors every day. Bonus zones steer them where you want more weight.
It reports like digital
Impressions by day, zone and car, live, with export. The only out-of-home format that shows you exactly where every kilometre went.
Your creative on real cars.
Rendered in perspective onto the door panels of a Dacia Logan and a Mercedes E-Class. More tiers and mockups.
Both doors on a Škoda Octavia.
Light print on a Mercedes E-Class.
Three ways to put it on the car.
All graphics are removable, paint-safe on factory finishes and installed by the driver with a kit and a photo check.
Rear doors
90 × 60 cm per side. The workhorse placement: high visibility at crosswalks and in traffic, lowest production cost.
Print, kit and install included in the flight price
All four doors
Front and rear doors, both sides. About a third more reach per kilometre, with room for a headline and a call to action.
Print, kit and install included in the flight price
Doors + hood
Maximum canvas short of a wrap. Best for launches and event weeks where you want the car recognized from the front.
Print, kit and install included in the flight price
Brief to report in about six weeks.
Market, dates, zones, budget. We come back with reach estimates and a driver-supply check.
Your design on our door templates, proofed on a real car photo. Printed on removable, paint-safe vinyl.
Drivers in your zones apply in the app. We approve for vehicle condition, distance history and coverage.
Kits ship, drivers install and upload photos, the dashboard turns green.
Final report with impressions by zone and day. Graphics come off; drivers get their last Friday payout.
Tell us about the campaign.
We reply within one business day with reach estimates, pricing and a launch date.
Email hello@passby.world or book a call from the contact page.