Every car is a billboard. Now it's one you can measure.
Passby puts your campaign on the doors of everyday cars in București, Cluj-Napoca and Brașov, and counts every person it passes. Drivers earn for the kilometres they already drive. You get verified reach, live on a dashboard.
No wraps, no paint damage, no detours. Stickers go on, routes get logged, impressions land in your report.
Stickers go on. Kilometres get logged. Reach shows up on a screen.
Stickers go on
Approved drivers get a paint-safe kit for their doors. Fifteen minutes with a squeegee, no wraps, nothing permanent.
Routes get logged
The Passby app tracks each drive in the background. Drivers keep their normal routes and get paid per kilometre inside your zone.
Reach lands in your dashboard
Kilometres become impressions using street-level traffic counts. Watch it live, then export the report for your team.
From street to screen.
Every kilometre is measured and every impression is attributed to a car, a street and an hour. Out-of-home finally reports like digital.
Draw the area around your stores or venue; cars are matched to it and paid extra inside it. Then watch them, car by car.
Impressions modeled from logged kilometres and traffic counts, not estimates from a rate card.
Daily breakdowns, zone heat, driver counts. One click to CSV for the team.
Your commute, on the payroll.
Put a sticker on your doors, tap Start, drive the way you already do. Passby pays per kilometre and sends money every Friday.
Browse open campaigns in your area and see the payout before you apply.
Pending and available payouts, live, with a weekly breakdown.
For kilometres driven through 18:00 the Thursday before. No minimums.
The phone on the left is the real app. Tap "Try the demo account" and take a drive.
Real cars. Real print area.
Creative is rendered in perspective onto the door panels, so what you approve is what drives past. See all tiers and mockups.
Mercedes E-Class, both doors.
Škoda Octavia, both doors.
The short version.
Longer answers live on the advertiser and driver pages.
How are impressions counted?
Each logged kilometre is matched to the street segment it was driven on and multiplied by that segment's hourly traffic and pedestrian counts. You see the result per car, per day, per zone.
What goes on the car?
Removable door graphics, typically 90 by 60 cm per side. They are paint-safe on factory finishes and come off with a hair dryer and a low peel angle.
Where can I run a campaign?
Passby launches city by city. București, Cluj-Napoca and Brașov are the launch markets. Timișoara, Iași and Constanța are next. The estimator on the advertiser page shows current market rates.
How much do drivers make?
Most drivers earn 600 to 1.600 lei a month depending on daily kilometres. Campaigns pay 0,30 to 0,45 lei per km, with a bonus rate inside high-value zones and a monthly cap per campaign.
Is Passby a real company?
Passby is a working prototype of a car-advertising marketplace: a driver app, an advertiser dashboard and this site. Forms save to your browser and can be pointed at any endpoint. Nothing here charges a card or pays a driver yet.
Put your next campaign on the road.
Tell us the market, the dates and the budget. You'll have a proposal with reach estimates within one business day.